BBNaija Season 10 Premieres July 26 With Biggest Grand Prize of ₦150 Million

Anticipation is reaching fever pitch as organizers of Big Brother Naija (BBNaija) announce that the show’s landmark Season 10 will premiere on Friday, July 26, 2025.

The forthcoming edition promises to be the biggest yet, featuring the largest grand prize in the show’s history: a staggering ₦150 million.

BBNaija Season 10, themed The Ultimate Showdown will air on DStv and GOtv platforms and be available for streaming to millions across Africa and beyond.

For the first time since the reality franchise launched in Nigeria in 2006, this year’s winner will walk away with ₦150 million in cash—a substantial increase that underscores the show’s growing popularity and cultural influence.

Multichoice Nigeria, the producers of the hit reality series, confirmed the news at a press briefing on Thursday.

Season 10 of BBNaija is set to make history, not just with the biggest ever grand prize but with new twists bigger personalities and more opportunities for entertainment and innovation Executive Head of Content Busola Tejumola stated.

Fans can expect another season filled with drama, alliances, romance, and unexpected evictions. The iconic house will feature redesigned spaces, upgraded amenities and high-tech installations that promise to test contestants’ skills, teamwork and endurance.

July 26, 2025, in a live broadcast event. ₦150 million, including cash rewards and sponsorship deals.

Audiences across Africa will once again vote to keep their favorite housemates in contention, using MyDStv, MyGOtv apps and SMS.

Now in its tenth season, BBNaija has launched the careers of numerous celebrities, influencers, and entrepreneurs.

The show remains a springboard for young Nigerians and Africans aiming for stardom, and with the increased prize money, competition is expected to be fiercer than ever.

Social media platforms are already buzzing with excitement as viewers speculate about this season’s housemates and surprises.

Several BBNaija alumni have expressed support for the show’s evolution and the expanded prize fund.