Big Brother Naija Season 10 Launches with Ebuka Obi-Uchendu Sets Stage for Record-Breaking Prize and Drama

Africa’s premier reality television show, Big Brother Naija (BBNaija) has officially launched its highly anticipated 10th season, dubbed 10/10 over a spectacular two-night premiere on July 26 and 27, 2025. The landmark season returns with fan-favorite host Ebuka Obi-Uchendu reprising his role for the ninth consecutive time ready to guide viewers through ten weeks of high drama strategic gameplay and unforgettable entertainment.

The launch weekend broadcast on DStv channel 198 and GOtv channel 49 ushered in a fresh cohort of dynamic contestants selected through a rigorous audition process held across Lagos, Abuja and Enugu in mid-May 2025.

This season promises to captivate millions with a mix of personalities and the unveiling of a yet-to-be-revealed official theme on premiere night.

A key highlight for this milestone season is the record-breaking ₦150 million grand prize, the largest in the show’s history since inception in 2006.

Contestants will compete relentlessly for the coveted prize amid new twists and format changes hinted by the producers to keep audiences thoroughly engaged through to the grand finale on October 5, 2025.

MultiChoice Nigeria, the show’s organizer, celebrated this season as not just another installment but a celebration of a legacy embracing the show’s significant cultural impact across Nigeria and the continent. Fans are already buzzing with excitement ready for a rollercoaster of emotions, alliances, surprises and memorable moments that have become synonymous with the Big Brother Naija brand.

With Ebuka Obi-Uchendu’s charisma and sharp hosting skills back at the helm viewers can expect every Sunday eviction night to be not only a crucial turning point in the competition but also a showcase of style and personality.