Cost of music video now N30m – Basketmouth reveals

Bright Okpocha, popularly known as Basketmouth, has expressed concern over the high cost of producing music videos in Nigeria.

According to him, the industry standard fee for such production was between 7 and 7.5 million Naira, but it has now risen to 27-30 million Naira.

In response to this price hike, he opted to shoot a holdup video for his song ‘Party’ from his upcoming album ‘Uburu’ instead of spending over 25 million Naira on a standard video production. He made this statement during a recent interview with The Beat 99.9 FM, Lagos.

He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy has hit us that bad. 2 years ago, I used to make videos for 7 – 7.5 million Naira. Now, it is 27 – 30 million Naira.

“I’m an Igbo man so the first thing I thought about was, ‘Okay Bright, if you’re spending N25m on visuals, it’s for uptick, right? Then do a holdup video, do something for uptick as well.’