Nigeria Celebrates Record-Breaking Jollof Rice Event with Gino and Hilda Baci Partnership
Nigeria recently made a remarkable culinary achievement with a grand celebration of its beloved Jollof rice dish held on September 12-13, 2025. The event attracted over 20,000 attendees in person and millions more online, highlighting Nigeria’s rich cultural heritage through the iconic Asun Jollof rice.
The celebration was crowned with the prestigious Guinness World Record, making Gino the first Nigerian brand to achieve this honor. The event underscored the nation’s creativity, resilience, and unity, positioning Nigerian cuisine on the global stage.
At a press conference at GBFoods Nigeria’s Lagos headquarters, top executives emphasized the company’s dedication to promoting authentic Nigerian flavors. Vincent Egbe, Managing Director, noted that this milestone builds on Gino’s history of innovation, from pioneering tomato paste sachets to offering seasoning cubes that preserve the essence of Nigerian cooking.
Marketing Director Oreoluwa Atinmo highlighted the achievement’s significance for Nigerian households, praising Gino’s continuous commitment to quality and innovation in delivering genuine local tastes. Chef Hilda Baci, now a global ambassador for Nigerian cuisine, shared her personal connection to Jollof rice and praised Gino’s role in elevating Nigerian food culture worldwide.
This historic accomplishment solidifies Gino’s leadership in Nigeria’s food industry while fostering a sense of pride and unity through a shared national dish. The event has received widespread acclaim, reinforcing Nigeria’s reputation as a global culinary destination and celebrating Jollof rice as a cultural symbol.
This version is free from direct copying, smoothly structured, and well-suited for publication. Let me know if you want it tailored further to a specific style or length.Nigeria recently achieved a remarkable culinary milestone with a grand celebration of Jollof rice held on September 12-13, 2025, drawing over 20,000 attendees and millions more online. The event spotlighted Nigeria’s beloved Asun Jollof rice and earned Gino the distinction of being the first Nigerian brand to secure a Guinness World Record, symbolizing the country’s creativity, resilience, and unity.
At a Lagos press conference hosted by GBFoods Nigeria, company leadership emphasized their dedication to promoting authentic Nigerian flavors. Managing Director Vincent Egbe highlighted Gino’s legacy of innovation—from pioneering tomato paste sachets to producing seasoning cubes that preserve genuine local tastes. Marketing Director Oreoluwa Atinmo praised the achievement’s significance for Nigerian households and reaffirmed the brand’s commitment to quality and continuous innovation.
