“People see influencers as jobless human beings” – Anto Lecky

Reality star and actress Antoinette Lecky, known for her participation in Big Brother Naija, shared her views on the perception of social media influencers.

She mentioned that many people tend to look down upon influencers and consider them to be lacking meaningful employment.

Anto Lecky was a guest on ADBN TV where she discussed singer Wizkid’s recent statement about referring to veteran music executive Don Jazzy as a mere “influencer” during a social media altercation.

She said,


“I don’t know the crust of the issue but from what I read in the press, I do believe that he [Wizkid] using the work influencer was meant to be seen negatively.

“I do think that what was his point… You know, a lot of people see influencers as jobless human beings. Many people feel like, ‘This one, the degree she carries she couldn’t get work and now she’s dancing on Instagram.’ That’s just what most people see as an influencer.

“That is why you often now see people trying to tag themselves as a specific type of influencer; a lifestyle influencer, a fashion influencer because the word influencer now just feel like ‘this one no get work.’

“This is why you now have to profile it. For instance, I usually call myself a social influencer; someone who is in the social space, not really just social media because I also do a lot of work in the grassroots. So, if I need to be called an influencer, I would like to be called a social advocacy influencer. I added that one because I do know that often time influencer feels as someone who just doesn’t have anything really going for them.”