Former Big Brother Naija reality show winner, Phyna, recently disclosed that she experienced significant repercussions from social media controversies, leading to the loss of 17 brand deals. Phyna reflected on the impact of social media on her life since attaining fame in 2022 during an interview on Doyin’s Corner.
Phyna recounted an incident where a brand rejected working with her and labeled her as an “abuser.” This situation arose after various blogs accused her of slapping her ex-boyfriend, Groovy, allegedly because he had pursued a deal that was initially intended for both of them.
In her own words,
Phyna stated, “Two weeks ago, my manager and I analyzed the number of deals I lost from last year until now, and we counted 17 deals.
A prominent brand expressed reluctance to collaborate with me citing my alleged abusive behavior. They explained that they could not associate themselves with an individual accused of abuse. This rejection occurred during the period when bloggers were falsely accusing me of physically assaulting someone.”
