Afrobeats singer Ruger has expressed his concerns regarding the current state of the Nigerian music industry, emphasizing that funding has overtaken talent as the primary factor determining who gets booked for shows.
In a recent interview, Ruger highlighted the challenges faced by emerging artists, noting that financial backing often trumps artistic merit in securing performance opportunities.
Ruger, known for his hit songs and energetic performances, stated, It’s disheartening to see that many talented artists struggle to get recognized simply because they lack the financial resources to promote themselves effectively.
He emphasized that while talent is crucial, the ability to invest in marketing and promotion can significantly influence an artist’s visibility and success in the competitive music landscape.
The singer’s comments come at a time when many artists are voicing similar frustrations about the industry’s dynamics. Ruger pointed out that this trend could stifle creativity and innovation, as emerging talents may not receive the opportunities they deserve due to financial constraints.
Ruger urged stakeholders in the music industry, including promoters and record labels, to reconsider their booking strategies.
He advocates for a more equitable approach that prioritizes talent and creativity over financial clout. We need to create an environment where every artist has a fair chance to showcase their skills, regardless of their financial background,” he added.
The Nigerian music scene has seen significant growth in recent years, with Afrobeats gaining international recognition. However, Ruger’s concerns reflect an ongoing issue within the industry that could hinder its potential to nurture new talent.
As discussions continue about how to improve the music landscape for artists in Nigeria, Ruger’s insights serve as a reminder of the importance of supporting creativity and providing equal opportunities for all musicians. The future of Afrobeats may depend on addressing these challenges and fostering an environment where talent can truly shine.
