In a recent episode of the ‘Shopping The Sneakers’ podcast, Tiwa Savage, the prominent Nigerian afrobeats artist, highlighted the crucial role that artists play in forming relationships with their fans.
According to her, these connections allow fans to engage with various facets of an artist’s life beyond their music.
Savage pointed out that some of her well-known contemporaries, including Wizkid, Davido, and Burna Boy, maintain their popularity due to the strong bonds they have developed with their audiences.
“It’s not just about the music; it revolves around your fanbase and your brand. Artists need to pay attention to their fashion choices and strive to be relatable.
Many artists focus solely on releasing music without making a real effort to engage with their fans,” she observed.
Emphasizing the importance of fan interactions, Savage noted, “If you look at Wizkid, Davido, and Burna Boy, they have cultivated significant relationships with their fanbases.
Their lifestyles resonate with fans, ensuring they remain relevant in conversations, even when new music is not dropped.
Hence, it’s vital to nurture a strong fanbase — your strength is directly linked to your team and community,” she concluded.
